Tools

When everyone has access to the same tools

…then having a tool isn’t much of an advantage.

“When everyone has access to the same tools then having a tool isn’t much of an advantage. The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn’t own.

Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I’m betting it’s your attitude.”
-Seth GodinThe photography industry is definitely one that has experienced (and is experiencing) a leveling of the “tools playing field”. Even more so than before, it’s what goes on in the 12 inches behind the viewfinder that sets players apart.

[Ashraf Sharudin – Dec 9, 2012]
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